CRM, automation, paid media, landing pages, and AI chat — architected as one system, built by one team, and held to one number: revenue you can trace.
Written architecture review · delivered in ~7 days · no obligation
We do not run marketing. We build the machine that acquires customers.
The reason marketing spend disappears is almost never the ads. It is that nothing downstream of the click was ever engineered.
Every layer writes to the same record and is measured against the same number. Select a layer to see exactly what we build inside it.
Nothing else can be measured until this exists. We model your pipeline, define the stages your team will actually use, and make every downstream system write to one record.
What we build
Most CRMs fail because they were configured for a sales process nobody runs. We model yours first, then build the system around it — on your account, under your ownership, with every lead routed the moment it lands.
Berich CRM · Acme Roofing
Illustrative interface. Your build is configured to your pipeline, not this one.
We map your real motion — including the parts held together with sticky notes — before a single field is created.
Inbound is scored, assigned, and contacted automatically. No lead waits in an inbox for someone to notice it.
Not eleven tabs. One queue, ordered by what to do next, with the context already attached.
Built on your account, documented, and exportable. Nothing is leased back to you.
Most businesses do not have a traffic problem. They have a conversion, follow-up, and routing problem — and it is quietly expensive. Move the sliders to model yours.
Your inputs
Sessions across all channels
Typical site sits near 2%
How many leads become paying customers
First transaction, not lifetime
Time from form fill to first human or automated contact
Recoverable revenue / month
$102,114
$1,225,368 annualised
Current monthly revenue
$144,000
160 leads · 32 customers
Where it is leaking
Rebuilt, tested landing pages and forms
Sub-60-second automated routing and contact
90-day multi-channel nurture and reactivation
Directional model, not a quote.
Get the real numbersModel uses conservative benchmarks from systems we have built: +38% form conversion on a rebuilt page, +21% contact rate at sub-60-second response, and +12% recovery from long-cycle follow-up. Your teardown replaces these with your actual numbers.
Pipeline routed through systems we built
Median return on ad spend across accounts
Median speed-to-lead after automation goes live
Average conversion lift on rebuilt pages
Before
Leads arrived by email. Average first response was 4 hours 20 minutes. Nobody could say which campaign produced a job.
What we built
CRM rebuilt around the dispatch calendar, sub-60-second SMS routing, six offer-specific landing pages, and offline conversion imports feeding Google.
Booked jobs
+41%
Cost per booked job
-29%
Speed-to-lead
4h 20m → 38s
You are not buying a retainer and hoping. You are buying a build with a defined sequence and a defined finish line.
We audit every layer you already have — CRM, tracking, pages, spend, follow-up — and produce a written architecture for the system, including what we will not build and why.
Deliverables
CRM configured, pipeline modeled, tracking instrumented end to end. Nothing gets turned on until we can measure it. This is the phase most agencies skip.
Deliverables
Landing pages, automation sequences, AI chat and voice, and paid campaigns go live in sequence, each one wired into the foundation rather than bolted beside it.
Deliverables
Structured testing, budget reallocation against closed revenue, and weekly optimization. By day 90 the system runs, and you can see exactly what every dollar produced.
Deliverables
We are platform-agnostic. We pick what fits your operation, then make it talk to everything else.
Every engagement opens with the build, included in month one. After that you are paying us to operate a system you already own.
No long-term lock-in. You own every account, asset, and workflow from day one.
Still unsure? The teardown answers most of this with your own data, and costs nothing.
An agency is usually responsible for one layer — normally the ads — and everything downstream of the click is someone else's problem. We build and own the whole chain: the CRM the lead lands in, the automation that follows up, the page that converts, the AI that answers at midnight, and the reporting that proves what it produced. One team, one accountability line, one number.
A senior architect reviews your CRM, tracking, pages, follow-up, and spend, then sends a written breakdown of what is leaking and what we would build first. No pitch deck, no obligation.
Step 1 of 3
No sales sequence. We use this only to prepare the review.